Unless you live on Mars, you’ve probably seen many videos of the Ice Bucket Challenge. There are many creative videos of people dumping ice buckets, but have they certainly created much awareness for neuromuscular diseases?

Of course, it gave us an important business lesson, but I’m afraid it will be just a flash in the pan. The Ice Bucket Challenge, which began last month and has become a viral on Internet, has attracted more than 1.7 million contributors. However, what will become of all those funds?

I mean, will they really help people or just some great business company? At the moment, any decisions about how the money will be used have to be made. Nobody decided how to allocate the funds, yet. So, they will be spend to help people affected by these severe diseases living independently?

If not, they will have a cold shower as well!